Look Up Perth Launch Day Gallery
Launched, carnival style, on 27th July, 2007, the Look Up Perth campaign encourages people to explore the city centre, tilting their heads upwards a few degrees in order to discover the wonderfully rich treasury of heritage buildings that still exists in central Perth above eye level.
Aimed at a wide audience of metropolitan residents and tourists alike, the campaign encourages people to look around them and realise how important the city’s heritage places are in creating Perth’s special ‘sense of place’.
- Dr Richard Walley gives a Welcome to Country
- Associate Professor Jenny Gregory gets the proceedings underway
- An explanation by Executive Director Richard Offen
- The event included the world’s first Heritage Wrap
- The Lord Mayor of Perth, Peter Natrass officially launches Look Up Perth
- “What are they doing?”
- Carnival drummers ensure everyone knows about Look Up Perth!
- Stilt dancers ‘Silent Partner’ get everyone looking up.
- “Do you come here often?”
- The event concluded with concluded with the launch of hundreds of colourful balloons
- An audience of over 300 attended the event in Hay Street Mall
- Media coverage for the campaign was exceptionally high